diff --git a/src/app/admin/catalog/page.tsx b/src/app/admin/catalog/page.tsx
new file mode 100644
index 0000000..0206e20
--- /dev/null
+++ b/src/app/admin/catalog/page.tsx
@@ -0,0 +1,29 @@
+import { getAllServices } from "@/lib/admin-queries";
+import { ServiceTable } from "@/components/admin/catalog/ServiceTable";
+import { ServiceForm } from "@/components/admin/catalog/ServiceForm";
+
+export const revalidate = 0;
+
+export default async function CatalogPage() {
+  const services = await getAllServices();
+
+  return (
+    <div>
+      <div className="flex items-center justify-between mb-6">
+        <h1 className="text-2xl font-bold text-[#1a1a1a]">Catalogo Servizi</h1>
+      </div>
+
+      <div className="mb-6">
+        <ServiceForm />
+      </div>
+
+      {services.length === 0 ? (
+        <p className="text-sm text-[#71717a]">
+          Nessun servizio nel catalogo. Aggiungi il primo servizio qui sopra.
+        </p>
+      ) : (
+        <ServiceTable services={services} />
+      )}
+    </div>
+  );
+}
diff --git a/src/components/admin/NavBar.tsx b/src/components/admin/NavBar.tsx
index 687e534..d42f96a 100644
--- a/src/components/admin/NavBar.tsx
+++ b/src/components/admin/NavBar.tsx
@@ -15,6 +15,9 @@ export function NavBar() {
         <Link href="/admin/analytics" className="text-sm text-white/70 hover:text-white transition-colors">
           Statistiche
         </Link>
+        <Link href="/admin/catalog" className="text-sm text-white/70 hover:text-white transition-colors">
+          Catalogo
+        </Link>
       </div>
       <Button
         variant="ghost"
diff --git a/src/components/admin/catalog/ServiceForm.tsx b/src/components/admin/catalog/ServiceForm.tsx
new file mode 100644
index 0000000..9f08df3
--- /dev/null
+++ b/src/components/admin/catalog/ServiceForm.tsx
@@ -0,0 +1,94 @@
+"use client";
+
+import { useRef, useState, useTransition } from "react";
+import { useRouter } from "next/navigation";
+import { Button } from "@/components/ui/button";
+import { Input } from "@/components/ui/input";
+import { Label } from "@/components/ui/label";
+import { createService } from "@/app/admin/catalog/actions";
+
+export function ServiceForm() {
+  const [open, setOpen] = useState(false);
+  const [error, setError] = useState<string | null>(null);
+  const [, startTransition] = useTransition();
+  const router = useRouter();
+  const formRef = useRef<HTMLFormElement>(null);
+
+  function handleSubmit(fd: FormData) {
+    setError(null);
+    startTransition(async () => {
+      try {
+        await createService(fd);
+        formRef.current?.reset();
+        setOpen(false);
+        router.refresh();
+      } catch (e) {
+        setError(e instanceof Error ? e.message : "Errore nel salvataggio");
+      }
+    });
+  }
+
+  if (!open) {
+    return (
+      <Button
+        onClick={() => setOpen(true)}
+        className="bg-[#1A463C] text-white hover:bg-[#1A463C]/90"
+      >
+        + Aggiungi servizio
+      </Button>
+    );
+  }
+
+  return (
+    <div className="bg-white border border-[#e5e7eb] rounded-xl p-4 space-y-4">
+      <h3 className="font-medium text-[#1a1a1a]">Nuovo servizio</h3>
+      <form ref={formRef} action={handleSubmit} className="space-y-3">
+        <div className="space-y-1">
+          <Label htmlFor="name">Nome</Label>
+          <Input id="name" name="name" placeholder="es. Strategia di brand" required />
+        </div>
+        <div className="space-y-1">
+          <Label htmlFor="description">Descrizione (opzionale)</Label>
+          <Input
+            id="description"
+            name="description"
+            placeholder="es. Incluso: analisi competitor, posizionamento"
+          />
+        </div>
+        <div className="space-y-1">
+          <Label htmlFor="unit_price">Prezzo unitario (€)</Label>
+          <Input
+            id="unit_price"
+            name="unit_price"
+            type="number"
+            step="0.01"
+            min="0.01"
+            placeholder="0.00"
+            required
+          />
+        </div>
+        {error && <p className="text-xs text-red-600">{error}</p>}
+        <div className="flex gap-2">
+          <Button
+            type="submit"
+            size="sm"
+            className="bg-[#1A463C] text-white hover:bg-[#1A463C]/90"
+          >
+            Aggiungi
+          </Button>
+          <Button
+            type="button"
+            variant="ghost"
+            size="sm"
+            onClick={() => {
+              setOpen(false);
+              setError(null);
+            }}
+          >
+            Annulla
+          </Button>
+        </div>
+      </form>
+    </div>
+  );
+}
diff --git a/src/components/admin/catalog/ServiceTable.tsx b/src/components/admin/catalog/ServiceTable.tsx
new file mode 100644
index 0000000..e418034
--- /dev/null
+++ b/src/components/admin/catalog/ServiceTable.tsx
@@ -0,0 +1,162 @@
+"use client";
+
+import { useState, useTransition } from "react";
+import { useRouter } from "next/navigation";
+import { Button } from "@/components/ui/button";
+import { Input } from "@/components/ui/input";
+import { Label } from "@/components/ui/label";
+import { updateService, toggleServiceActive } from "@/app/admin/catalog/actions";
+import type { ServiceCatalog } from "@/db/schema";
+
+function ServiceRow({ service }: { service: ServiceCatalog }) {
+  const [editing, setEditing] = useState(false);
+  const [error, setError] = useState<string | null>(null);
+  const [, startTransition] = useTransition();
+  const router = useRouter();
+
+  function handleSave(fd: FormData) {
+    setError(null);
+    startTransition(async () => {
+      try {
+        await updateService(service.id, fd);
+        setEditing(false);
+        router.refresh();
+      } catch (e) {
+        setError(e instanceof Error ? e.message : "Errore nel salvataggio");
+      }
+    });
+  }
+
+  function handleToggle() {
+    startTransition(async () => {
+      await toggleServiceActive(service.id, !service.active);
+      router.refresh();
+    });
+  }
+
+  if (editing) {
+    return (
+      <tr>
+        <td colSpan={5} className="px-4 py-3">
+          <form
+            action={handleSave}
+            className="space-y-2 bg-[#f9f9f9] rounded-lg p-3 border border-[#1A463C]/20"
+          >
+            <div className="flex gap-3 flex-wrap">
+              <div className="flex-1 min-w-[140px] space-y-1">
+                <Label htmlFor={`name-${service.id}`}>Nome</Label>
+                <Input
+                  id={`name-${service.id}`}
+                  name="name"
+                  defaultValue={service.name}
+                  required
+                />
+              </div>
+              <div className="flex-[2] min-w-[180px] space-y-1">
+                <Label htmlFor={`desc-${service.id}`}>Descrizione</Label>
+                <Input
+                  id={`desc-${service.id}`}
+                  name="description"
+                  defaultValue={service.description ?? ""}
+                />
+              </div>
+              <div className="w-28 space-y-1">
+                <Label htmlFor={`price-${service.id}`}>Prezzo (€)</Label>
+                <Input
+                  id={`price-${service.id}`}
+                  name="unit_price"
+                  type="number"
+                  step="0.01"
+                  min="0.01"
+                  defaultValue={parseFloat(service.unit_price).toFixed(2)}
+                  required
+                />
+              </div>
+            </div>
+            {error && <p className="text-xs text-red-600">{error}</p>}
+            <div className="flex gap-2">
+              <Button
+                type="submit"
+                size="sm"
+                className="bg-[#1A463C] text-white hover:bg-[#1A463C]/90"
+              >
+                Salva
+              </Button>
+              <Button
+                type="button"
+                variant="ghost"
+                size="sm"
+                onClick={() => {
+                  setEditing(false);
+                  setError(null);
+                }}
+              >
+                Annulla
+              </Button>
+            </div>
+          </form>
+        </td>
+      </tr>
+    );
+  }
+
+  return (
+    <tr
+      className={`border-b border-[#f4f4f5] hover:bg-[#f9f9f9] transition-colors ${
+        !service.active ? "opacity-50" : ""
+      }`}
+    >
+      <td className="py-3 px-4 font-medium text-[#1a1a1a]">{service.name}</td>
+      <td className="py-3 px-4 text-[#71717a] text-sm max-w-xs truncate">
+        {service.description ?? "—"}
+      </td>
+      <td className="py-3 px-4 tabular-nums font-mono">
+        €{parseFloat(service.unit_price).toLocaleString("it-IT", { minimumFractionDigits: 2 })}
+      </td>
+      <td className="py-3 px-4">
+        {service.active ? (
+          <span className="text-xs font-medium bg-[#1A463C]/10 text-[#1A463C] px-2 py-0.5 rounded-full">
+            Attivo
+          </span>
+        ) : (
+          <span className="text-xs font-medium bg-[#f4f4f5] text-[#71717a] px-2 py-0.5 rounded-full">
+            Disattivato
+          </span>
+        )}
+      </td>
+      <td className="py-3 px-4 text-right">
+        <div className="flex items-center justify-end gap-2">
+          <Button variant="ghost" size="sm" onClick={() => setEditing(true)}>
+            Modifica
+          </Button>
+          <Button variant="ghost" size="sm" onClick={handleToggle}>
+            {service.active ? "Disattiva" : "Riattiva"}
+          </Button>
+        </div>
+      </td>
+    </tr>
+  );
+}
+
+export function ServiceTable({ services }: { services: ServiceCatalog[] }) {
+  return (
+    <div className="bg-white rounded-xl border border-[#e5e7eb] overflow-hidden">
+      <table className="w-full text-sm">
+        <thead className="bg-[#f9f9f9] border-b border-[#e5e7eb]">
+          <tr>
+            <th className="text-left py-3 px-4 font-medium text-[#71717a]">Nome</th>
+            <th className="text-left py-3 px-4 font-medium text-[#71717a]">Descrizione</th>
+            <th className="text-left py-3 px-4 font-medium text-[#71717a]">Prezzo</th>
+            <th className="text-left py-3 px-4 font-medium text-[#71717a]">Stato</th>
+            <th className="py-3 px-4"></th>
+          </tr>
+        </thead>
+        <tbody>
+          {services.map((s) => (
+            <ServiceRow key={s.id} service={s} />
+          ))}
+        </tbody>
+      </table>
+    </div>
+  );
+}