diff --git a/src/app/admin/clients/new/actions.ts b/src/app/admin/clients/new/actions.ts
new file mode 100644
index 0000000..f9cacf2
--- /dev/null
+++ b/src/app/admin/clients/new/actions.ts
@@ -0,0 +1,59 @@
+"use server";
+
+import { redirect } from "next/navigation";
+import { revalidatePath } from "next/cache";
+import { z } from "zod";
+import { db } from "@/db";
+import { clients, payments } from "@/db/schema";
+
+const createClientSchema = z.object({
+  name: z.string().min(1, "Nome richiesto"),
+  brand_name: z.string().min(1, "Nome brand richiesto"),
+  brief: z.string().min(1, "Brief richiesto"),
+});
+
+export async function createClient(formData: FormData) {
+  const raw = {
+    name: formData.get("name") as string,
+    brand_name: formData.get("brand_name") as string,
+    brief: formData.get("brief") as string,
+  };
+
+  const parsed = createClientSchema.safeParse(raw);
+  if (!parsed.success) {
+    // In v1 return errors as thrown string — form displays validation inline
+    throw new Error(
+      parsed.error.issues.map((i) => i.message).join(", ")
+    );
+  }
+
+  // Insert client — token and id are auto-generated by $defaultFn(() => nanoid())
+  const [newClient] = await db
+    .insert(clients)
+    .values({
+      name: parsed.data.name,
+      brand_name: parsed.data.brand_name,
+      brief: parsed.data.brief,
+    })
+    .returning({ id: clients.id, token: clients.token });
+
+  // Always create two payment stubs per client — Acconto 50% and Saldo 50%
+  // Amounts default to 0 until admin sets accepted_total; admin updates separately
+  await db.insert(payments).values([
+    {
+      client_id: newClient.id,
+      label: "Acconto 50%",
+      amount: "0",
+      status: "da_saldare",
+    },
+    {
+      client_id: newClient.id,
+      label: "Saldo 50%",
+      amount: "0",
+      status: "da_saldare",
+    },
+  ]);
+
+  revalidatePath("/admin");
+  redirect(`/admin/clients/${newClient.id}`);
+}
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diff --git a/src/app/admin/clients/new/page.tsx b/src/app/admin/clients/new/page.tsx
new file mode 100644
index 0000000..c4a42c6
--- /dev/null
+++ b/src/app/admin/clients/new/page.tsx
@@ -0,0 +1,69 @@
+import { createClient } from "./actions";
+import { Button } from "@/components/ui/button";
+import { Input } from "@/components/ui/input";
+import { Label } from "@/components/ui/label";
+import { Textarea } from "@/components/ui/textarea";
+import {
+  Card,
+  CardContent,
+  CardHeader,
+  CardTitle,
+} from "@/components/ui/card";
+import Link from "next/link";
+
+export default function NewClientPage() {
+  return (
+    <div className="max-w-xl">
+      <div className="mb-6">
+        <Link href="/admin" className="text-sm text-gray-500 hover:text-gray-700">
+          ← Clienti
+        </Link>
+      </div>
+      <Card>
+        <CardHeader>
+          <CardTitle>Nuovo cliente</CardTitle>
+        </CardHeader>
+        <CardContent>
+          <form action={createClient} className="space-y-4">
+            <div className="space-y-1">
+              <Label htmlFor="name">Nome cliente</Label>
+              <Input
+                id="name"
+                name="name"
+                type="text"
+                placeholder="es. Marco Rossi"
+                required
+              />
+            </div>
+            <div className="space-y-1">
+              <Label htmlFor="brand_name">Nome brand</Label>
+              <Input
+                id="brand_name"
+                name="brand_name"
+                type="text"
+                placeholder="es. Rossi Studio"
+                required
+              />
+            </div>
+            <div className="space-y-1">
+              <Label htmlFor="brief">Brief del progetto</Label>
+              <Textarea
+                id="brief"
+                name="brief"
+                placeholder="Descrizione del progetto e degli obiettivi..."
+                rows={5}
+                required
+              />
+            </div>
+            <div className="flex gap-3 pt-2">
+              <Button type="submit">Crea cliente</Button>
+              <Button variant="outline" asChild>
+                <Link href="/admin">Annulla</Link>
+              </Button>
+            </div>
+          </form>
+        </CardContent>
+      </Card>
+    </div>
+  );
+}
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diff --git a/src/app/admin/page.tsx b/src/app/admin/page.tsx
new file mode 100644
index 0000000..4ce8a1a
--- /dev/null
+++ b/src/app/admin/page.tsx
@@ -0,0 +1,64 @@
+import Link from "next/link";
+import { getAllClientsWithPayments } from "@/lib/admin-queries";
+import { ClientRow } from "@/components/admin/ClientRow";
+import { Button } from "@/components/ui/button";
+
+export const revalidate = 0; // always fresh — admin needs real-time data
+
+export default async function AdminDashboard() {
+  const clients = await getAllClientsWithPayments();
+
+  return (
+    <div>
+      <div className="flex items-center justify-between mb-6">
+        <h1 className="text-2xl font-bold text-gray-900">Clienti</h1>
+        <Button asChild>
+          <Link href="/admin/clients/new">+ Nuovo cliente</Link>
+        </Button>
+      </div>
+
+      {clients.length === 0 ? (
+        <div className="text-center py-20 text-gray-400">
+          <p>Nessun cliente ancora.</p>
+          <p className="mt-2">
+            <Link
+              href="/admin/clients/new"
+              className="text-blue-600 hover:underline"
+            >
+              Crea il primo cliente
+            </Link>
+          </p>
+        </div>
+      ) : (
+        <div className="bg-white rounded-lg border border-gray-200 overflow-hidden">
+          <table className="w-full text-sm">
+            <thead className="bg-gray-50 border-b border-gray-200">
+              <tr>
+                <th className="text-left py-3 px-4 font-medium text-gray-600">
+                  Cliente
+                </th>
+                <th className="text-left py-3 px-4 font-medium text-gray-600">
+                  Totale
+                </th>
+                <th className="text-left py-3 px-4 font-medium text-gray-600">
+                  Acconto
+                </th>
+                <th className="text-left py-3 px-4 font-medium text-gray-600">
+                  Saldo
+                </th>
+                <th className="text-left py-3 px-4 font-medium text-gray-600">
+                  Link
+                </th>
+              </tr>
+            </thead>
+            <tbody>
+              {clients.map((client) => (
+                <ClientRow key={client.id} client={client} />
+              ))}
+            </tbody>
+          </table>
+        </div>
+      )}
+    </div>
+  );
+}
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diff --git a/src/components/admin/ClientRow.tsx b/src/components/admin/ClientRow.tsx
new file mode 100644
index 0000000..3182b33
--- /dev/null
+++ b/src/components/admin/ClientRow.tsx
@@ -0,0 +1,61 @@
+import Link from "next/link";
+import { Badge } from "@/components/ui/badge";
+import type { ClientWithPayments } from "@/lib/admin-queries";
+
+const statusConfig: Record<
+  string,
+  { label: string; variant: "default" | "secondary" | "destructive" | "outline" }
+> = {
+  da_saldare: { label: "Da saldare", variant: "destructive" },
+  inviata: { label: "Inviata", variant: "secondary" },
+  saldato: { label: "Saldato", variant: "default" },
+};
+
+export function ClientRow({ client }: { client: ClientWithPayments }) {
+  const acconto = client.payments.find((p) => p.label.includes("Acconto"));
+  const saldo = client.payments.find((p) => p.label.includes("Saldo"));
+
+  return (
+    <tr className="border-b border-gray-100 hover:bg-gray-50 transition-colors">
+      <td className="py-3 px-4">
+        <Link
+          href={`/admin/clients/${client.id}`}
+          className="font-medium text-gray-900 hover:underline"
+        >
+          {client.name}
+        </Link>
+        <p className="text-xs text-gray-400">{client.brand_name}</p>
+      </td>
+      <td className="py-3 px-4 text-sm text-gray-600">
+        €{" "}
+        {parseFloat(client.accepted_total).toLocaleString("it-IT", {
+          minimumFractionDigits: 2,
+        })}
+      </td>
+      <td className="py-3 px-4">
+        {acconto && (
+          <Badge variant={statusConfig[acconto.status]?.variant ?? "outline"}>
+            Acconto: {statusConfig[acconto.status]?.label ?? acconto.status}
+          </Badge>
+        )}
+      </td>
+      <td className="py-3 px-4">
+        {saldo && (
+          <Badge variant={statusConfig[saldo.status]?.variant ?? "outline"}>
+            Saldo: {statusConfig[saldo.status]?.label ?? saldo.status}
+          </Badge>
+        )}
+      </td>
+      <td className="py-3 px-4">
+        <a
+          href={`/c/${client.token}`}
+          target="_blank"
+          rel="noopener noreferrer"
+          className="text-xs text-blue-600 hover:underline font-mono"
+        >
+          /c/{client.token.slice(0, 10)}…
+        </a>
+      </td>
+    </tr>
+  );
+}
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